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Bryan School Director of Marketing and Communications

Company: The University of North Carolina Greensboro
Location: Greensboro
Posted on: April 11, 2021

Job Description:

Bryan School Director of Marketing and Communications Please see Special Instructions for more details. Required documents to upload:* Resume* Cover letter, not to exceed one page, detailing personal qualifications as they relate to the position description.* List of referencesThe list of references must detail at least three (3) professional references including:* Name* Company Name* Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references must be a current or previous supervisor.* Email Address* Contact Phone Number*Applicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted in lieu of completing an electronic application. Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.* Position Number 002602 Functional Title Bryan School Director of Marketing and Communications Primary Purpose of the Organizational Unit In the Bryan School of Business & Economics, we create and disseminate knowledge about the theory and practice of business. In addition to our courses and research, we accomplish this through hands-on projects, global experiences, and outreach to the community. Our work produces principled leaders and exceptional problem solvers who have a global perspective, an innovative mindset, a broad understanding of sustainability, and a commitment to improve the organizations in which they work and the communities in which they live. The primary purpose of the position is to develop, execute, manage, and measure the effectiveness of an integrated, strategic, and sustainable marketing program to elevate the brand of the UNCG Bryan School, overall. As the lead marketer for the School, in coordination with the Assistant Dean of External Affairs, this employee is granted independence to make decisions, strategic and financial, specific to the position's responsibilities. In addition to managing a program budget, this position supervises a direct report and the work of external service providers.

Minimum Qualifications A master's degree AND three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field.

OR

For candidates demonstrating comparable professional backgrounds, will accept a relevant undergraduate degree AND five years or greater of relevant experience in substitution. Additional Required Certifications, Licensures, and Certificates Preferred Qualifications

  • 3-6 years of marketing experience.
  • Higher Education experience will be considered favorably. Special Instructions to Applicants Required documents to upload:
    • Resume
    • Cover letter, not to exceed one page, detailing personal qualifications as they relate to the position description.
    • List of references The list of references must detail at least three (3) professional references including:
      • Name
      • Company Name
      • Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references must be a current or previous supervisor.
      • Email Address
      • Contact Phone Number Applicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted in lieu of completing an electronic application. Applications are not successfully submitted until an online confirmation number has been received at the end of the application process. Recruitment Range $65,000- $70,000 Org #-Department Dean's Office - BE - 11801 Job Open Date 02/16/2021 For Best Consideration Date Job Close Date Open Until Filled Yes FTE 1.000 Type of Appointment Permanent If time-limited, please specify end date for appointment. Number of Months per Year 12 FLSA Exempt Key Responsibilities ________________________________________________________________________________________________________________________ Percentage Of Time 20 Key Responsibility Employee supervision Provide supervision and oversight to one full-time employee, a Marketing Assistant. Duties include coaching, training, delegating work assignments, and conducting performance appraisals. Percentage Of Time 25 Key Responsibility Satisfy marketing and promotional needs of the Office of External Affairs. Serve as an expert resource for the Bryan School's Office of External Affairs, furthering the unit's key initiatives: building the Bryan School brand, growing graduate enrollment, and enhancing relationships with community partners. Identify opportunities for improving engagement with key constituents and develop/implement marketing strategies for elevating the School. Percentage Of Time 20 Key Responsibility Lead in integrating marketing efforts for all Bryan School departments/programs Ensure brand consistency for the Bryan School through staying apprised of marketing efforts and promotional needs for six academic departments and various program offices. Advise departments on marketing best practices. Help departments with larger marketing initiatives through facilitating relationships with external service partners. As appropriate, integrate marketing needs of individual departments into cohesive School-wide campaigns. Percentage Of Time 15 Key Responsibility Develop and lead the implementation of an annual marketing plan for the School Research and implement best practices for marketing, staying abreast of industry trends in higher education. Through understanding of the School's priorities and strategic initiatives, develop multi-channeled marketing plans. Demonstrate an awareness of consumers' needs and interests. Develop and track metrics for gauging the efficacy of marketing strategies. Allocate resources as appropriate. Percentage Of Time 20 Key Responsibility Manage relationships with UNC Greensboro external service partners. Provide supervision and leadership with regards to project requests for external service partners. Responsibilities include communicating vision, clarifying expectations, project management, monitoring the quality of outputs, and issue resolution. ADA Checklist Physical Effort Hand Movement-Repetitive Motions - F, Finger Dexterity - F, Reading - F, Writing - F, Hearing - F, Talking - F, Sitting - F Work Environment Inside Required Documents
      • Resume/CV
      • Cover Letter
      • List of References Optional Documents Supplemental Questions Required fields are indicated with an asterisk (*).
        • * Please specify the highest level of education you have achieved.
          • High School Diploma
          • Associate's Degree
          • Bachelor's Degree
          • Master's Degree
          • Doctoral Degree
          • * How many years of direct marketing experience do you have?
            • 0-2 years
            • 3-5 years
            • 6-8 years
            • 9 or more years
            • * Do you have work experience in a higher education setting?
              • Yes
              • No
              • * Please indicate how you learned of the vacant position for which you are applying:
                • UNCGjobsearch Website
                • Greensboro News & Record
                • Carolina Peacemaker
                • Other Newspaper
                • The Chronicle of Higher Education
                • Inside Higher Ed
                • Other Professional Journal
                • NCWorks.gov
                • UNC System Job Board
                • Other Online Job Board
                • Personal Networking
                • Other
                • If you selected "Other", please provide the name of the resource here. (Open Ended Question)
                  • * Are you eligible to work in the United States without sponsorship?
                    • Yes
                    • No

Keywords: The University of North Carolina Greensboro, Tuscaloosa , Bryan School Director of Marketing and Communications, Advertising , Greensboro, Alabama

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