Content & Social Media Intern

Company: Experian
Location: Tuscaloosa
Posted on: September 15, 2023

Job Description:

Company DescriptionExperian is the world's leading global information services company. During life's big moments - from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers - we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crimeJob DescriptionExperian's Summer Internship Program is a unique opportunity for students across the country to gain hands-on work experience in our innovative global company. Our interns work alongside Experian employees to tackle meaningful projects and gain valuable skills in their chosen field. During our summer internship program, interns will have access to the latest technologies and challenging work. As a summer intern, you'll learn about our exciting financial inclusion products and programs, experience philanthropic events that make us a force for good, and network across our global business units. Get ready to discover the unexpected as a part of our #uniquelyexperian summer internship program.--The Partner Marketing intern will with work with the Partner Marketing team to strategize, develop and execute a social media program for B2B partners and prospects. This role will work across all the EPS Marketing functions, including digital, demand gen, content, creative, product and partner marketing, and operations. Ultimately this position will develop a social media strategy, social media playbook and competitive analysis for the team. This position will also be responsible for writing, executing and tracking social media performance throughout the duration of the program.Responsibilities of the Content & Social Media Intern include:

• Complete an audit of current EPS social media platforms, posts, and content
• Conduct a competitive analysis to understand what other market leaders are doing in the space
• Develop a social media strategy with recommendations for platform, placement, cadence, format and length of content, what we should measure, and how we should measure it
• Work across marketing functions to determine promotional needs and develop an editorial calendar
• Write and execute social media posts
• Track performance of social media posts and optimize when necessary
• Create a social media playbook with best practices and step-by-step instructions on how to maintain and enhance the social media program for social media managers moving forwardQualifications
  • Upper-level college student studying marketing, business, communications, or similar field
  • Strong writing skills, especially as they pertain to crafting social media posts
  • Familiarity with social media platforms and their application in marketing environments
  • General understanding of B2B marketing
  • Ability to work in a cross functional team environment
  • Self-starter willing to take initiative, but not be afraid to ask questions--
  • Curiosity about industry trends, competitors and results
  • Strong communication skills
  • Unquestionable personal code of ethics, integrity, diversity, and trust
  • Proficiency in Microsoft Office (PowerPoint, Word, Excel)
  • Be returning to school in the Fall of 2024 to continue or complete degree programAdditional InformationPerks
    • This position can be 100% remote
    • Volunteer Time Off
    • Competitive pay
    • Flexible work schedule and relaxed dress code
    • 401(k) after 90 days of employmentOur compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above.-- Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience and education.-- This position is also eligible for a variable pay opportunity and a comprehensive benefits package which includes health, life and disability insurance, generous paid time off including paid parental and family care leave, an employee stock purchase plan and a 401(k) plan with a company match.Experian is proud to be an Equal Opportunity and Affirmative Action employer. We're passionate about unlocking the power of data to transform lives and create opportunities for consumers, businesses, and society. For more than 125 years, we've helped people and economies flourish - and we're not done.We take our people's agenda very seriously. We focus on what truly matters; diversity and inclusion, work/life balance, flexible working, development, collaboration, wellness, reward & recognition, volunteering, making an impact... the list goes on. !. We are building a culture where everyone is comfortable bringing their whole self to work. A place where we not only respect our differences and values but celebrate them in a positive and supportive environment.Find out what is like to work for Experian and !

Keywords: Experian, Tuscaloosa , Content & Social Media Intern, Advertising , Tuscaloosa, Alabama