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Digital Marketing Specialist

Company: GRO Marketing
Location: Tuscaloosa
Posted on: November 5, 2019

Job Description:

Digital Marketing SpecialistGRO is looking for a smart, ambitious, analytical digital marketing specialist to help create and manage our client paid advertising campaigns. -The candidate should be organized, proactive, articulate, and a team player. The position is located in Tuscaloosa, Alabama.JOB DUTIES & RESPONSIBILITIESDevelop, execute and manage advertising campaigns using various digital advertising platforms including, but not limited to: Google Ads, Google Doubleclick, Bing Ads, Facebook Business Manager, LinkedIn Ads, Pinterest Ads, Snapchat Ads for business, Geofencing, and other DSPsCollaborate with client-facing teams on research, campaign creation, and optimization effortsBe present on client calls where technical expertise may be necessaryEnsure proper tracking and attribution using Google Tag Manager, Google Analytics, Facebook Pixels, etc.Monitor and report performance of campaigns, along with providing recommendations for improvementsTranslate strategic recommendations concerning digital experiences into actionable itemsEffectively manage budgets throughout the monthDemonstrate an unparalleled enthusiasm and passion through continuously improving skills and staying abreast of industry and relevant newsSKILLS & QUALIFICATIONSAt least 3+ years of experience in creating and managing paid search, display, and social campaignsStrong written and verbal communication skillsAbility to work independently as well as with a teamExperience with Google Tag Manager, Google Analytics and Facebook Pixel managementProblem-solving skills; ability to adapt to new technologiesThe desire to research and test new opportunities within the growing search marketplaceAble to multi-task and prioritize""must work well under pressure.Knowledge of integrated digital media campaign planning and executionDemonstrated grasp of leveraging KPIs to interpret results and make data-based decisions-- - -REQUIREMENTSBachelor"---s degree3-5 years of PPC media experience3+ years of Google Tag Manager event tracking3+ years of Google Analytics experience (interpreting and acting on analytics data)Advanced knowledge of the PPC landscapeStrong writing, editing, and proofing skillsExcellent verbal and interpersonal skillsAbility to think strategically and implement flawlesslyProficiency in Google Suite (Slides, Sheets, Docs), Asana, and DropboxKnowledge of SEO strongly preferredIntermediate experience of HTML and Javascript implementation in a CMS

Keywords: GRO Marketing, Tuscaloosa , Digital Marketing Specialist, Advertising , Tuscaloosa, Alabama

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