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VP, Analytics

Company: The Tombras Group
Location: Knoxville
Posted on: February 20, 2021

Job Description:

Tombras, a 330+ person, full-service, national advertising agency with a digital mindset, is seeking a VP, Analytics to join the Data Analytics department. You'll be joining one of the top independent agencies in North America. We blur the lines between a creative agency, a digital agency and a management consultancy. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results--. You'll also be a part of a highly creative agency that has been recognized by Advertising Age, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named one of Ad Age's 2019 A-List Agencies to Watch. Principal Qualifications/Responsibilities Strategy: The VP, Analytics will report directly to the Chief Analytics Officer and should have prior experience in media analytics, especially digital media. The ideal candidate will have 10+ years of experience in media, marketing or a related field, possess 5+ years of experience in Analytics, and at least 3+ years of experience in a managerial role. The VP, Analytics will be responsible for, and in leading their team in, the planning, execution, evaluation and effective communication of data-driven, digital marketing results and actionable insights. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans. Specifically, the VP, Analytics will be responsible for: Management and Leadership Role:

  • Leading their team of Analysts in ensuring timely and accurate delivery of analysis across client accounts
  • Leading their team in the development of campaign measurement and data strategies
  • Mentoring their team in designing campaign measurement plans based on their clients' business needs
  • Developing Analytics talent on their team
  • Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency Measurement Strategy:
    • Developing frameworks to guide complex projects
    • Developing and executing cross channel media measurement and testing plans
    • Implementing and monitoring technology in order to analyze sales funnel, lifetime value based on customer segmentation
    • Consulting with colleagues and clients on measurement strategies/techniques
      Assessment and Analysis:
      • Leading high-level external client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results
      • Works independently and with the team in assessing client media programs
      • Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)
      • Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.).
      • Presents results in a simple, story-telling fashion.
      • Collaborates with numerous partners and agency departments to keep analyses integrated and focused
      • Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses Required Skills/Qualities:
        • Leading high-level external client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results
        • Works independently and with the team in assessing client media programs
        • Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)
        • Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.).
        • Presents results in a simple, story-telling fashion.
        • Collaborates with numerous partners and agency departments to keep analyses integrated and focused
        • Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses
          Experience:
          • 10+ years of experience in media, marketing or related field (Ad agency experience a plus)
          • 5+ years in an Analytics role
          • 2+ years in a managerial role
          • Experience in presenting analyses to both small and large groups
          • BA Marketing/Analytics--
          • MS Marketing/Business Analytics a plus
            Critical Success Factors and Key Personal Competencies:
            • An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
            • Strong quantitative, analytical, and problem solving skills
            • Ability to simplify the complex--
            • Ability to manage multiple projects and deliver against aggressive deadlines Why you'll want to work at Tombras:
              • New, Modern building in downtown Knoxville
              • Dog-friendly office (Knoxville office)
              • Highly collaborative and high-energy work environment
              • Benefits including health, dental, vision, life and disability insurance, 401(k) and more
              • Company culture of promotions from within and an atmosphere allowing for varied and rapid career development. This position is remote to start and can be based at our headquarters in Knoxville, Tennessee. Relocation assistance may be available. Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required, and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Keywords: The Tombras Group, Tuscaloosa , VP, Analytics, Executive , Knoxville, Alabama

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