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Associate Director, SEO

Company: The Tombras Group
Location: Knoxville
Posted on: February 23, 2021

Job Description:

The Tombras Group, a 330+ person, full-service, national advertising agency, is seeking an Associate Director of SEO to join the 2020 US Search Award winning Integrated Search department. You will be leading a team of SEO analysts and strategists responsible for content SEO, technical SEO, and hyperlocal business listings for national brands. You'll be joining an Ad Age 2019 A-List Agency. Blurring the lines between a creative agency, a digital agency and a management consultancy, we are one of the largest and fastest growing independent agencies in North America. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results--.-- Why Join Tombras' Integrated Search team? If you're the type who thrives in a fast-paced, ever-changing digital environment with creative problem-solving abilities then this position is for you. We're a nationally recognized team of elite performance marketing specialists. At this year's 2020 US Search Awards, Tombras broke records winning more categories than any other agency or brand in the history of the awards:

  • Best PPC Campaign
  • Best Local Campaign (PPC)
  • Best Use of Search - Retail/Ecommerce (SEO)
  • Best Use of Search - B2C (SEO)
  • Best Use of Search - B2B (PPC) - Silver Award What you'll be doing:--
    • Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location clients.
    • Exceptional analytical capabilities paired with effective client communication skills
    • Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.)
    • Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations--
    • Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities
    • Setup, management and reporting capabilities with enterprise SEO software tools (BrightEdge, Conductor, SEMrushetc.)
    • Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction and client presentations
    • Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more
    • Work with the Director of SEO to develop new SEO client initiatives and team training
    • Work with the Director of SEO to manage tasks, workloads and projects across a large SEO team
    • Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients
    • Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them - pushing ideation, execution, and all the way to completion
    • Maintain a constant pulse on the organic search engine health across clients at an aggregate level, as well as hyperlocal-level What you bring:
      • You should have intimate experience with site crawling tools, enterprise-level SEO software, listings management platforms, and international website architecture best practices
      • --In addition to strategy, you will be responsible for owning weekly status meetings, project reporting, and ensuring performance is meeting client objectives
      • 6+ years experience in online marketing, including a minimum of 4+ years leading SEO initiatives for enterprise-level brands
      • Proven track record of successful client relationship development
      • Proven success at improving organic rankings for international websites
      • Skilled in:
        • SEO platforms (examples: BrightEdge, Conductor, Searchmetrics, Majestic SEO, etc.)
        • SEO point-solution tools (examples: Moz, SEMrush, Ahrefs)
        • Site crawlers (examples: Screaming Frog SEO Spider, Deepcrawl)
        • Competitive analysis and keyword research tools
        • Experience with Listings Management platforms (examples: Yext, Moz Local, Reputation.com, etc.)
        • Intimate experience of Google Search Console, Google Analytics, and Bing Webmaster Tools
        • CMS such as Adobe Experience Manager, WordPress, Joomla, Drupal, etc.
        • Language translation and localization platforms and processes
        • Bachelor's Degree in Advertising/Marketing, Business, PR/Communications, Accounting, Finance or related field. Why you'll want to work at Tombras:
          • New, Modern building in downtown Knoxville
          • Atlanta office is in the heart of Buckhead
          • Dog-friendly office (Knoxville office)
          • Highly collaborative and high-energy work environment
          • Benefits including health, dental, vision, life and disability insurance, 401(k) and more
          • Company culture of promotions from within and an atmosphere allowing for varied and rapid career development. This position is remote to start and can be based at our headquarters in Knoxville, Tennessee or Atlanta, GA . Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required, and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Keywords: The Tombras Group, Tuscaloosa , Associate Director, SEO, Executive , Knoxville, Alabama

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