Product Owner - MarTech (D365 & Azure DevOps)
Company: Seneca Resources
Location: Birmingham
Posted on: February 26, 2026
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Job Description:
Job Description Job Title: Product Owner - MarTech (D365 & Azure
DevOps) Location: Birmingham, Alabama Type: Contract to hire Rate:
$60/hr on W2 (Based on experience) Position Overview The Product
Owner will lead the delivery and continuous improvement of the
organization’s Marketing Technology (MarTech) platform, primarily
built on Microsoft Dynamics 365, Power Platform, and Azure. This
role is responsible for managing the product backlog, translating
marketing strategies into technical deliverables, and ensuring
successful execution within a Scaled Agile (SAFe) environment. The
ideal candidate will combine strong product ownership experience
with hands-on knowledge of Microsoft’s ecosystem, customer data
platforms, and agile delivery practices. Core Responsibilities 1.
Backlog & Vision Management Own, create, maintain, and prioritize
the product backlog in Azure DevOps (ADO). Ensure user stories are
clearly defined, include acceptance criteria, and are ready for
development. Translate marketing objectives such as lead
conversion, customer retention, and personalized journeys into
technical epics and features. Balance technical debt, architectural
improvements, and high-value business features to maximize product
value. 2. Technical Solutioning (MarTech Stack) Guide the design
and enhancement of solutions built on Dynamics 365 and the Power
Platform. Support development of model-driven apps, automated
workflows using Power Automate, and custom components to improve
marketing operations. Oversee customer data unification using
Customer Data Platform (CDP) capabilities. Ensure effective use of
customer profiles to build high-value segments and real-time
marketing triggers. Collaborate with architects and data teams to
ensure Azure data sources (Data Lake, SQL, etc.) are clean,
accessible, secure, and compliant. 3. Scaled Agile (SAFe) Execution
Lead Program Increment (PI) planning and identify dependencies with
cross-functional teams such as Sales, Data Engineering, and
Security. Participate in agile ceremonies including Daily
Stand-ups, Sprint Reviews, and Retrospectives. Serve as the primary
liaison between Marketing stakeholders and IT leadership. Manage
stakeholder expectations related to scope, priorities, and delivery
timelines. Required Qualifications Experience as a Product Owner or
similar role in an Agile or SAFe environment. Hands-on experience
with Azure DevOps (ADO) for backlog and sprint management. Strong
knowledge of Microsoft Dynamics 365, Power Platform, and Azure
services. Experience working with customer data platforms (CDP) and
marketing automation tools. Ability to translate business
requirements into technical user stories and features. Excellent
stakeholder management and communication skills. About Seneca
Resources At Seneca Resources, we are more than just a staffing and
consulting firm—we are a trusted career partner. With offices
across the U.S. and clients ranging from Fortune 500 companies to
government organizations, we provide opportunities that help
professionals grow their careers while making an impact. When you
work with Seneca, you’re choosing a company that invests in your
success, celebrates your achievements, and connects you to
meaningful work with leading organizations nationwide. We take the
time to understand your goals and match you with roles that align
with your skills and career path. Our consultants and contractors
enjoy competitive pay, comprehensive health, dental, and vision
coverage, 401(k) retirement plans, and the support of a dedicated
team who will advocate for you every step of the way. Seneca
Resources is proud to be an Equal Opportunity Employer, committed
to fostering a diverse and inclusive workplace where all qualified
individuals are encouraged to apply.
Keywords: Seneca Resources, Tuscaloosa , Product Owner - MarTech (D365 & Azure DevOps), IT / Software / Systems , Birmingham, Alabama
