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Growth Marketing Analyst

Company: FormSwift
Location: Tuscaloosa
Posted on: June 12, 2021

Job Description:

As a Growth Marketing Analyst, youll be directly responsible for our advertising activities, but will also gain expertise in general analytics, and support your colleagues in many ways. Some major activities include: - Ad copy writing: Writing text ads with the aim of attracting more and better customers, and prioritizing these activities according to search volume; - Reporting on tests: A major part of FormSwifts philosophy is to test each change we make. Growth Marketing Analysts will gather data from AdWords, Google Analytics, our back-end SQL database, and other sources. You will use Excel to help us understand the effectiveness and profitability of different ad variants, bidding strategies, website flows, and more. - Bidding: Based on the results from analytical and reporting projects, you will balance the competing considerations of return on ad spend (ROAS) and customer volume to devise more profitable bidding strategies.

Keywords: FormSwift, Tuscaloosa , Growth Marketing Analyst, Other , Tuscaloosa, Alabama

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